Livia Firth (wife of Oscar-winning actor Colin Firth) issued the Green Carpet Challenge, an ongoing initiative to encourage stars to go green when it’s time to choose their red carpet fashion. Emma Watson has partnered with Livia Firth on unveiling the new eco friendly capsule collection in the latest issue of The Edit, Net-A-Porter's digital magazine.
The 23-year-old actress modeled sustainably produced dresses by five British designers, including Erdem, Victoria Beckham, Burberry Prorsum, Christopher Kane and Roland Mouret.
Emma Watson is not new to ethical and sustainable fashion: in 2010, she designed a collection for People Tree and in 2011 she helped produce a capsule collection of sustainable garments with Alberta Ferreti, Pure Threads.
“I’ve always had this huge problem,” Watson said. “I would love to wear garments that are ethically sourced, but there aren’t enough options for me to be able to do that realistically.” So when she met Firth, “it just seemed like [the project] was something I had to do, something I’d been waiting for.” Her eyes light up: “Livia’s created a lobbying body to put pressure on governments and corporations to encourage them to have [ethical responsibility] as their baseline. It’s quite awesome.”