FiercelyGreen — clothing

Emma Watson has brought some Hogwarts magic to eco-friendly fashion!

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Livia Firth (wife of Oscar-winning actor Colin Firth) issued the Green Carpet Challenge, an ongoing initiative to encourage stars to go green when it’s time to choose their red carpet fashion. Emma Watson has partnered with Livia Firth on unveiling the new eco friendly capsule collection in the latest issue of The Edit, Net-A-Porter's digital magazine. The 23-year-old actress modeled sustainably produced dresses by five British designers, including Erdem, Victoria Beckham, Burberry Prorsum, Christopher Kane and Roland Mouret. Emma Watson is not new to ethical and sustainable fashion: in 2010, she designed a collection for People Tree and in 2011...

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Stella McCartney on the Runway and in the Stores

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Stella McCartney continues to deliver news worthy excitement on the runway without wavering from her vegan sensibility. The latest collection shown in Hotel de Ville "cut into the tradition of English countryside with urban energy" . Highlights included graphic, modern palm prints, buttoned-up separates; beautiful, color-changing, prismatic clutches, cocktail dresses, and workwear. At the same time, the Stella McCartney collection currently available in Galeries Lafayette in Paris highlights designer's lighter side more appropriate for the Cruise and Spring collections. [caption id="" align="alignnone" width="367" caption="Stella McCartney Fall 2012"][/caption]

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Oscars 2012 - Red Carpet Green Dress

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 Oscars Red Carpet was lit up by Missi Pyle (a co-star in the best picture nominee “The Artist”) wearing a stunning turquoise dress that could set a new eco-friendly trend. The gown is the winner of the third annual Red Carpet Green Dress design contest, a competition created by Suzy Amis Cameron (the wife of "Avatar" and "Titanic" director James Cameron), and an ardent environmentalist. The flowing blue gown was made with “cruelty-free silk,” meaning the worms that spun the material were not killed in the process of harvesting their silk.  A natural mineral dye was used to tint the...

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Jeans get an eco-face lift!

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Jeans get an eco-facelift! Facts: One pair of jeans requires almost 920 gallons of water, 400 mega joules of energy and expels 32 kilograms of carbon dioxide. This is equivalent to running a garden hose for 106 minutes, driving 78 miles and powering a computer for 556 hours. 450 million pairs of jeans are sold in USA alone each year. The majority have been colored with toxic dyes, acid bathed, sandblasted and chemically doused to create the aged, worn in look, while destroying the plant and animal life surrounding the factory. Eco- Jeans:                   Nine in the Morning jeans...

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Fall 2011 Eco Coats!

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Hello Eco-Fashionistas! The winter of 2012 is almost upon us. FiercelyGreen is proud to present the Top 10 Eco Coats that don't compromise on style. The list has been ranked by our editorial team based on style. Happy Shopping! [gallery columns="1"]

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