FiercelyGreen — conscious fashion

Fifth Avenue Goes Green

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EKOCYCLE is the result of Will.I.am's passion to inspire brands to recycle manufacturing by-products into high fashion apparel and accessories. Current selection includes sharp men's suits with slim fit and dropped crotch trouser options, Beats (by Dre) Headphones, Levi's jeans and Adidas sneakers.  The site turned out to be only the beginning, since the brand has already gained enough traction to open a Fifth Avenue shop in NYC right in time for the holidays! Although still shrouded in scaffolding, the windows of the 55th st and 5th ave corner are wrapped in EKOCYCLE visuals.  

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Emma Watson has brought some Hogwarts magic to eco-friendly fashion!

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Livia Firth (wife of Oscar-winning actor Colin Firth) issued the Green Carpet Challenge, an ongoing initiative to encourage stars to go green when it’s time to choose their red carpet fashion. Emma Watson has partnered with Livia Firth on unveiling the new eco friendly capsule collection in the latest issue of The Edit, Net-A-Porter's digital magazine. The 23-year-old actress modeled sustainably produced dresses by five British designers, including Erdem, Victoria Beckham, Burberry Prorsum, Christopher Kane and Roland Mouret. Emma Watson is not new to ethical and sustainable fashion: in 2010, she designed a collection for People Tree and in 2011...

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Eco Shopping – New York – Lower East Side

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One of the undeniable advantages to living in New York is the virtually unlimited access to things, events and people. I decided to test whether this theory holds up for green shopping and began an online search for stores carrying eco-conscious fashion located in NY. Eager to go forth and conquer, I decided to visit the 4 shops on the list located in the Lower East Side which specialize in eco-fashion. Sadly, 2 out of 4 were no longer located at the listed addresses. However, the remaining 2 turned out to be a hit. Kaight Source: refinery29.com via Yana on...

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